CORPORATE VIDEO FOR IT
A unqiute intersection between IT & Visual Storytelling
WHY USE VIDEO IN IT?
Video has the advantage of engagement as the information is being fed directly to the viewer both visually and auditory.
If done well, it can be a great tool to help engage, explain and sell otherwise complicated topics and concepts.
SHARE SUCCESS
Had a successful implementation, project or event?
One of the best ways to share it is through video, by having the right people tell the story and link it to visual references to keep the video interesting.
Success stories work great on Websites but also through LinkedIn to boost engagement while talking about the project or win.
SHARE VALUE
One thing is what the actual offer is, how much it costs, how long it will take and what the ROI is.
Another thing is the deeper value.
Does the implementation of Salesforce give the CEO, CMO & CIO more time on their hands to be with their family?
Does the Data Pipeline allow the employees more freedom and fun in their work instead of repeatedly typing in the same information day in - and day out?
Showcasing the human side along with the ROI, creates deeper connection and can feel less "salesy".
SHARE PEOPLE
People buy from people, not from sales letters & proposals (alone).
Whether it's to land the next project or hire good people, having a visual appearance of motivated, happy and engaging people helps build a positive image.
Don't be afraid to share the great people, what they do and how they do their work - maybe that's exactly what your next employee wants to do or your next client needs for their project.
ALEX
Alex began his career in IT as a Consultant in Denmark for almost 5 years and worked with countless clients in both the public and private sector, helping with Strategies, Data, Processes and Analytics.
Alex also supported Sales & Marketing but mainly in the more classic, written forms.
After 3 years, living abroad and studying Storytelling & Filmmaking, Alex has a unique perspective in understanding IT & Projects along with how to communicate it visually and tell a story.
LATEST PORTFOLIO
YAVICA & TGH
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Project Description
YAVICA had from 2022-2024 supported TGH with implementing their solution FlexProperty.
The Project was to capture a Client Success Story through video to tell the story about the implementation and collaboration as a whole.
The visuals had to be as minimalistic and scandinavian as possible depending on what the location (TGH Offices) would allow. -
Execution
During one full day of production we captured and conducted 5 interviews along with all the necessary B-Roll (apart from Drone Footage that was provided separately).
The editing took place over 2-3 weeks with a couple of revisions to nail the story and format that everyone was happy with.